Lisa Laporte Blog
5 Tips for Creating an Effective Radio Ad
The huge advances in digital marketing have not yet done away with traditional methods of marketing, such as radio. Radio still commands a huge percentage of the market today with 93% of Americans being regular listeners of AM and FM radio. Businesses trying to obtain...
7 Benefits of Advertising on Youtube
Advertising is often a vital undertaking many businesses, companies, and organizations utilize to expand their reach, promote their goods and services, and also attract customers or clients. Many entities are using social media outlets such as YouTube for advertising...
How to Market Your Company on LinkedIn
LinkedIn is one of the great professional social media platforms that can be utilized for corporate and individual branding and marketing. When correctly utilized, LinkedIn can help a business to create the right networks with potential clients, other businesses, and...
4 Tips for Choosing Your Target Audience
With such a competitive playing field as we have today, businesses cannot afford to relax their efforts when it comes to marketing. More than ever before, businesses need to have a well-defined target market as the first strategy toward optimizing their returns on...
How Google My Business Can Help You Reach More Clients
For any brick-and-mortar business, Google My Business is a great resource that can help you reach many more customers. By creating and claiming a profile, your business can reach more customers, locally and in other places. Far too many businesses do not utilize this...
6 Lessons of Psychology to Help Marketers
Psychology plays a huge role in our behavior. Whether it’s in daily life, at work, at school, or online, people have reasons behind every choice they make and action they take. For marketers to truly reach consumers and connect with their target audience, it helps to...
How Influencer Marketing Continues to Rise
Influencer marketing has grown over the years to become one of the most influential sources of online marketing for businesses both big and small. A majority of businesses spend anywhere from $25,000 to $100,000 a year on influencer marketing. For many businesses, it...
Podcast Ad Spending Growth Projection
These days, it can seem like everyone has a podcast. Comedians, writers, and even hairdressers have popular podcasts. This medium has revolutionized the way that people interact with the world. Podcasts have uncovered markets that the mainstream media passed by for...
4 Pieces of Advice for Scheduling Social Media Content
Social media can be a powerful tool for businesses large and small. Like all tools, however, it must be used properly for maximum effectiveness. This aim means knowing exactly when to post and how often. Post at the wrong times and it gets lost or overlooked. Post too...
How to Make Even Better Online Ads
In this article we take a look on how to make better online ads. If you’re in the advertising business or simply looking to enhance your online business via Google Adwords, then there’s some tips to ponder to dramatically improve your response. Below are five tips to...