Lisa Laporte Blog
4 Common Public Speaking Mistakes To Avoid
Public speaking is a great opportunity and a platform to share ideas with the public. Public speakers, unfortunately, often make critical mistakes, which easily ruin the chances of making an impact and an impression on the audience. Mastering the art of public...
6 Tips To Help Guide Your Social Media Makeover
Social media is a great platform that can help businesses to create enhanced connectivity with the mass market. Businesses that have a social media presence also get an opportunity to leverage the power of social media marketing and customer service. Such businesses...
5 Tips for Creating Custom Landing Pages
There are millions of landing pages striving to convert customers all over the internet. Many of them are bland, desperate to fit in with the competition. Smart marketers know that while you want to know what your competition is doing, you also want to stand out. Your...
6 Types of Free Marketing For Your Company
Marketing is the central hub that helps power sales in any business. Businesses have to make substantial investments in marketing efforts to achieve dominance. Fortunately, there exist different convenient channels of marketing that every business owner can utilize...
5 Tips For Identifying A Sales Prospect
The sales business can be a tedious and time-consuming process. One of the most important aspects of the procedure is identifying potential prospects. For without prospects, no sales would ever be complete. Salespersons might be able to identify prospective sales by:...
4 Useful B2B Social Media Strategies
Social media marketing is gaining a huge share of the entire concept of corporate marketing. Both B2B and B2C companies enjoy high returns on investment with social media marketing. B2B businesses, in particular, need to employ specific strategies to ensure the...
4 Tips for Making Any Employee a Better Salesperson
Salesmanship is an art that should be mastered for the individual salesperson to be successful. Any ambitious employee in a company can learn the art of salesmanship and produce high-quality results. To be successful in transforming employees to become better...
5 SEO Tactics for Your Page
Search engine optimization is the key to gaining low cost organic traffic, whereas pay-per-click advertising is the fastest way to get search engine exposure. The following list of simple SEO strategies focuses on crafting quality content to gain organic traffic for...
4 Benefits of an FAQ Page for Your Business Website
A website has about ten seconds to impress guests. Users looking for information want quick answers, and if they don’t find them, they move on. How can businesses keep potential customers on their site long enough to make an impact? By putting the most sought-after...
How to Compete with Larger Companies on a Small Marketing Budget
Small businesses have an advantage over larger companies that few take full advantage of. Smaller businesses have the ability to personalize their services and even build relationships with their clients and customers that giant chains and conglomerates just cannot...