For any brick-and-mortar business, Google My Business is a great resource that can help you reach many more customers. By creating and claiming a profile, your business can reach more customers, locally and in other places. Far too many businesses do not utilize this...
Psychology plays a huge role in our behavior. Whether it’s in daily life, at work, at school, or online, people have reasons behind every choice they make and action they take. For marketers to truly reach consumers and connect with their target audience, it helps to...
Influencer marketing has grown over the years to become one of the most influential sources of online marketing for businesses both big and small. A majority of businesses spend anywhere from $25,000 to $100,000 a year on influencer marketing. For many businesses, it...
These days, it can seem like everyone has a podcast. Comedians, writers, and even hairdressers have popular podcasts. This medium has revolutionized the way that people interact with the world. Podcasts have uncovered markets that the mainstream media passed by for...
Social media can be a powerful tool for businesses large and small. Like all tools, however, it must be used properly for maximum effectiveness. This aim means knowing exactly when to post and how often. Post at the wrong times and it gets lost or overlooked. Post too...
In this article we take a look on how to make better online ads. If you’re in the advertising business or simply looking to enhance your online business via Google Adwords, then there’s some tips to ponder to dramatically improve your response. Below are five tips to...
