Lisa Laporte Blog
Twitter vs. Linkedin Marketing
As most people know, social media is great for business, but some types of social media are better than others. Of course, it all depends on what you are trying to achieve. Here we are going to compare Twitter and LinkedIn, two platforms that are known for giving...
The Ins & Outs of Digital Media Buys
Sometimes, Google and Facebook ads just aren't enough. Businesses can find that they don't get the "pop" they expected from this type of marketing. Or maybe they already got a pop, and now growth has stalled. At times, digital media buys can be just what the doctor...
The Importance of Digital Marketing in 2020
Although technology continues to grow at a rapid pace, the trend for digital marketing in 2020 will focus on people. Today, customers do not just want to buy a product from a company, they want to experience a product or service. Since the term marketing continues to...
Improving Your Social Media With Multimedia
The explosion of social media has changed the way brands do business. Social media makes it possible to reach people on a global level, regardless of industry. But like most types of marketing strategies, still photos can only get brands so far. Now, especially when...
5 Social Media Musts for 2020
Social media in 2020 will take us back to the basics. Gone are the days of mass-marketing and heavy branding. Instead, we'll be seeing social media content that builds relationships, fosters connections and generates experiences. The social space will become more...
How Emotional Intelligence Can Give You A Marketing Edge
New years bring them with them a typical routine; people come up with ways to build improvement into their lives, grow more productive, have a better balance between work and life, and even work on emotional intelligence. Those in the business of selling should add a...
3 Tech Revolutions That Will Shape the 2020s
The 2020s will build on the technological advances made during the 2010s. However, the application of those technologies will revolutionize the way we experience the world and even our experiences with other worlds. While some technologists are looking to see a...
What Is Going On In The World of AI?
When IBM's Watson computer beat the highest-rated game show contestants in 2011 on Jeopardy, it was a sign of what was to come. After that, in the same year, the A.I. assistant Siri was unveiled for the Apple iPhone. As always, similar kinds of products have been...
3 Must-Read Tech Articles
These days, it is difficult to find an article that does not discuss AI, in some form or the other, as well as how much China has been investing in the derivative technologies that have emerged because of it: machine learning, autonomous driving, healthcare tech. Yet,...
Stay Ahead With These Marketing Trends for 2020
Agency and corporate marketers are excited about the promises of 2020. The developments, skills, and tools that professionals have access to change how the consumer is now reached. Businesses are adapting to the creative ways that the consumer acts and speaks. These...