Social media in 2020 will take us back to the basics.
Gone are the days of mass-marketing and heavy branding. Instead, we’ll be seeing social media content that builds relationships, fosters connections and generates experiences. The social space will become more authentic, private and personal for brands and organizations looking to promote their products and services. Companies will now be looking to improve their brand loyalty to their followers and it all starts with the connection.
Let’s take a look at some of the top five social media musts for 2020:
When it comes to creating meaningful content, it’s important to also create those meaningful connections and relationships that will actually resonate with your audience. By listening to your audience and becoming more social across all platforms, this sense of community will help humanize your brand and build the trust of those you are targeting.
Influencer marketing is only growing. Social media users are quick to notice a forced relationship between a brand and their influencers and they’re tired of it. Companies should be looking at influencers who are authentic and who share content they know, use and trust.
Video Content is King
Video content continues to be one of the most important trends in the world of social media. In fact, videos will make up 82% of all online traffic in 2020. Start looking out for an emphasis on creative storytelling videos as well, which will aim to capture users attention in seconds.
Tapping into TikTok will also help diversify a company’s marketing strategy and place them on a thriving platform. This will especially benefit reaching those engaged Gen Z consumers.
More Private, Less Public Interactions
With the growing concerns about information privacy, more users are starting to turn to private groups to connect with others. Users feel more secure sharing information and details with others within these direct-communication groups. This private interaction trend has the potential to be massive for growth, sales and building those genuine connections.
Social media users want to hear insights from real people when it comes to online shopping. This is where user-generated content comes into play. UGC is any content that’s been created and published by real fans of the product, service or brand. Statistics show a whopping 92% of people trust a recommendation from another person over the actual brand itself.