by Lisa Laporte | May 18, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology
Social media can be a powerful tool for businesses large and small. Like all tools, however, it must be used properly for maximum effectiveness. This aim means knowing exactly when to post and how often. Post at the wrong times and it gets lost or overlooked. Post too...
by Lisa Laporte | May 14, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing
In this article we take a look on how to make better online ads. If you’re in the advertising business or simply looking to enhance your online business via Google Adwords, then there’s some tips to ponder to dramatically improve your response. Below are five tips to...
by Lisa Laporte | May 9, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing
Marketing is perhaps your business’s backbone that helps drive sales. The marketing initiatives that your business employs are crucial in determining whether your business will be successful or not. The advance of technology has created new marketing channels that are...
by Lisa Laporte | May 2, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing, Sales
By now, everyone is familiar with the concept of fake news, but another, much older term we are also intimately familiar with is that of false advertising. Like news, advertising has a somewhat delicate role to play. On the one hand, advertisers need to make their...
by Lisa Laporte | Apr 22, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology
Successful advertising is crucial to any business or organization. Any company needs to be able to successfully convey their message or share an adequate, enticing description of the goods and services provided in a succinct and efficient way. However, in...
by Lisa Laporte | Apr 16, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing
There are plenty of free tools and resources currently available to help you build a brand for your business, but making use of paid advertising can give you a bigger boost. By investing in a paid advertising campaign, you can maximize the effectiveness of your...
