by Lisa Laporte | Aug 17, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology |
Cultivating a quality intern program is one of the most cost-effective and useful ways to grow the foundation of any business and help it achieve success. Interns specializing in marketing and promotions are especially useful because of the unique skill set that they...
by Lisa Laporte | Aug 3, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing |
In many industries and markets, barriers to entry have collapsed. As a result, a flood of competition has made success in business more challenging than ever before. To gain, maintain, or increase their competitive edge, business owners and managers increasingly look...
by Lisa Laporte | Jul 23, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology |
More than 1.8 billion people use Facebook on a regular basis. Because of this number, advertising on Facebook can be very beneficial to many businesses. But how do these businesses make the most of their advertisements without being looked over by their audience? Far...
by Lisa Laporte | Jul 18, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing |
For many years, men and women working in sales have debated back and forth about the proper method for reaching out to potential prospects for their companies. When reaching out to a new customer for the first time, is it better to send an email first or pick up the...
by Lisa Laporte | Jul 9, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing |
The average person is exposed to thousands of media messages per day. Some companies may feel that the only way to cut through the clutter is to spend more money. However, savvy marketers know that they can get more exposure, with less ad spending, through creativity....
by Lisa Laporte | Jul 2, 2018 | Advertising, Business, Lisa Laporte, Marketing, Technology |
When it comes to creating a great podcast ad, there are many strategies to use when maximizing your investment and, of course, getting that important message across to one’s targeted audience. As noted by Trevor Covert, a sales executive for BuySellAds.com,...
