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5 Ways to Use Infographics for Marketing

5 Ways to Use Infographics for Marketing

by Lisa Laporte | Jan 21, 2019 | Advertising, Business, Lisa Laporte, Marketing, Technology |

An effective marketing strategy requires more than just text content. According to Search Engine Journal, the human brain interprets visuals approximately 60,000 times faster than text. While standard images and videos work well, however, nothing compares to the...
5 Tips for Using Google Ads to Promote a Business

5 Tips for Using Google Ads to Promote a Business

by Lisa Laporte | Jan 13, 2019 | Advertising, Business, Lisa Laporte, Marketing, Technology |

Google Ads, formerly branded as AdWords, is a powerful advertising service that entrepreneurs can use to promote their business. It features a web-based interface from which entrepreneurs can create ads for Google’s search results, YouTube, Blogger, and millions...
How Local Businesses Can Improve Their Marketing

How Local Businesses Can Improve Their Marketing

by Lisa Laporte | Jan 4, 2019 | Advertising, Business, Lisa Laporte, Marketing |

For small businesses that focus on local customers, it’s vitally important to understand how to best market to the area around your business. This necessity is especially important for relatively new businesses that haven’t had a chance to build up a reputation and...
3 Ways to Differentiate Between a Bad and a Great Lead

3 Ways to Differentiate Between a Bad and a Great Lead

by Lisa Laporte | Dec 21, 2018 | Advertising, Business, Lisa Laporte, Marketing, Sales |

One of the most difficult parts of any business is working directly with clients. Sometimes you will begin working with a client only to realize after countless hours of work that it isn’t a good project after all, leaving you dismayed, stuck within a contract...
5 Tips for Getting Great Referrals from Your Top Clients

5 Tips for Getting Great Referrals from Your Top Clients

by Lisa Laporte | Dec 11, 2018 | Advertising, Business, Career, Lisa Laporte, Sales |

Word-of-mouth news about a company is an essential part of any brand’s marketing strategy. Companies with stellar reputations and quality work typically find that a significant amount of their customer base comes from referrals. However, in order to get these...
How Sales Professionals Can Benefit from Attending Networking Events

How Sales Professionals Can Benefit from Attending Networking Events

by Lisa Laporte | Dec 3, 2018 | Advertising, Business, Career, Lisa Laporte, Sales |

Working in sales is all about the people that you know. For salespeople, networking events are crucial to finding new contacts and leads. For any professional, there are plenty of benefits to attending networking events, but it can be even more beneficial for those...
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Lisa Laporte

Recent Posts

  • 5 Ways to Use Infographics for Marketing
  • 5 Tips for Using Google Ads to Promote a Business
  • How Local Businesses Can Improve Their Marketing
  • 3 Ways to Differentiate Between a Bad and a Great Lead
  • 5 Tips for Getting Great Referrals from Your Top Clients

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