by Lisa Laporte | Dec 11, 2018 | Advertising, Business, Career, Lisa Laporte, Sales |
Word-of-mouth news about a company is an essential part of any brand’s marketing strategy. Companies with stellar reputations and quality work typically find that a significant amount of their customer base comes from referrals. However, in order to get these...
by Lisa Laporte | Dec 3, 2018 | Advertising, Business, Career, Lisa Laporte, Sales |
Working in sales is all about the people that you know. For salespeople, networking events are crucial to finding new contacts and leads. For any professional, there are plenty of benefits to attending networking events, but it can be even more beneficial for those...
by Lisa Laporte | Nov 20, 2018 | Business, Career, Lisa Laporte, Marketing |
No matter what your business is, you want to attract great clients who stick around. While a lot of the responsibility for keeping clients around is up to you and whether or not you deliver great service, it’s also common sense that you’d want to be working with the...
by Lisa Laporte | Nov 14, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology |
Making yourself visible on the web is a much bigger challenge today than it was even five years ago. The confusion around social media and the explosion in video content has relegated the casual content developer to the back row if they are even allowed to remain...
by Lisa Laporte | Nov 6, 2018 | Advertising, Business, Lisa Laporte, Marketing, Technology |
Digital marketing has become one of the main ways that businesses communicate with their target audiences. While there are still plenty of opportunities for traditional marketing, we should also be focusing a lot of our efforts online. About half of the world’s...
by Lisa Laporte | Nov 2, 2018 | Business, Career, Lisa Laporte, Sales |
With some people, sales professionals have pretty bad reputations. Working in sales has gotten such a toxic reputation that most people don’t want to deal with salespeople at all and certainly don’t want to become one. It’s important to know,...
