by Lisa Laporte | Jan 21, 2019 | Advertising, Business, Lisa Laporte, Marketing, Technology |
An effective marketing strategy requires more than just text content. According to Search Engine Journal, the human brain interprets visuals approximately 60,000 times faster than text. While standard images and videos work well, however, nothing compares to the...
by Lisa Laporte | Jan 13, 2019 | Advertising, Business, Lisa Laporte, Marketing, Technology |
Google Ads, formerly branded as AdWords, is a powerful advertising service that entrepreneurs can use to promote their business. It features a web-based interface from which entrepreneurs can create ads for Google’s search results, YouTube, Blogger, and millions...
by Lisa Laporte | Jan 4, 2019 | Advertising, Business, Lisa Laporte, Marketing |
For small businesses that focus on local customers, it’s vitally important to understand how to best market to the area around your business. This necessity is especially important for relatively new businesses that haven’t had a chance to build up a reputation and...
by Lisa Laporte | Dec 21, 2018 | Advertising, Business, Lisa Laporte, Marketing, Sales |
One of the most difficult parts of any business is working directly with clients. Sometimes you will begin working with a client only to realize after countless hours of work that it isn’t a good project after all, leaving you dismayed, stuck within a contract...
by Lisa Laporte | Dec 11, 2018 | Advertising, Business, Career, Lisa Laporte, Sales |
Word-of-mouth news about a company is an essential part of any brand’s marketing strategy. Companies with stellar reputations and quality work typically find that a significant amount of their customer base comes from referrals. However, in order to get these...
by Lisa Laporte | Dec 3, 2018 | Advertising, Business, Career, Lisa Laporte, Sales |
Working in sales is all about the people that you know. For salespeople, networking events are crucial to finding new contacts and leads. For any professional, there are plenty of benefits to attending networking events, but it can be even more beneficial for those...
