by Lisa Laporte | May 21, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology |
Launching a successful marketing campaign is no longer limited to print mail and third-party web advertising campaigns. With the advent of social media and smartphones, mobile marketing has become more popular and effective than ever before. Knowing how to get started...
by Lisa Laporte | May 16, 2018 | Advertising, Business, Lisa Laporte, Marketing, Technology |
As more and more interest in digital marketing draws from traditional forms of advertising, businesses marketing their products are wondering if these older forms of advertising still work. In particular, are billboards worth the money? A look at some facts about the...
by Lisa Laporte | Apr 18, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology |
Famous people have great reach; in other words, stars sell, and that’s why celebrity endorsements are extremely successful. People have always been interested with what people in Hollywood are doing, and also professional athletes, models, singers and even faces...
by Lisa Laporte | Apr 18, 2018 | Advertising, Business, Lisa Laporte, Marketing, Technology |
Product photography uses various techniques to create images of products in such a way as to entice consumers. The method is used whether advertising products online or for the different traditional types of advertising. Photographic images play an important role in...
by Lisa Laporte | Apr 11, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology |
Making a living as a freelancer has its ups and downs. Being extremely busy one month and slow the next is a fact of business that takes some getting used to and requires you to carefully plan out how your income can sustain you through the months. To create a more...
by Lisa Laporte | Mar 30, 2018 | Advertising, Business, Career, Lisa Laporte |
Sales isn’t easy. If it was, everybody would make six figures selling part time. Professionals know that to succeed, you have to work overtime, putting in more effort than the competition. You have to be persuasive and know how to talk about your product or...
