Lisa Laporte Blog

5 Tips for More Effective Email Marketing

5 Tips for More Effective Email Marketing

Email has become a cornerstone digital marketing channel used by businesses to attract customers. According to a study conducted by Adestra, consumers prefer to receive communications from businesses via email more than any other channel. Unfortunately, many...
5 Tips for Making the Sale

5 Tips for Making the Sale

Sales isn’t easy. If it was, everybody would make six figures selling part time. Professionals know that to succeed, you have to work overtime, putting in more effort than the competition. You have to be persuasive and know how to talk about your product or...