Lisa Laporte Blog
In The Age of Email, It’s Ok To Pick Up The Phone
Photo by Webaroo on Unsplash Emails. If emails were actual physical pieces of mail, we’d be drowning in them. Many of us are so afraid to get behind on emails that we are obsessed with checking our inboxes the moment an alert pops up on our phone. What if we...
Marketing in Times of Crisis
When Should You Revamp Your Webpage?
Many of us have more important things to do besides going back to our business or personal webpages to update them. You took so much time, in the beginning, making that thing look perfect. Shouldn’t it last forever? I hate to tell you this, but it won’t. While there...
The Art of the Sale
Working in sales is an art form and often misunderstood, unfortunately, it isn’t always seen that way. When someone talks about someone “selling something” the idea hasn’t always been favorable. For example, you often hear the term “used car salesman” or the phrase...
Hot Business Sectors For 2020
Entrepreneurs are constantly looking for innovative ways to supply customers with useful products and services. The new year is a perfect opportunity to explore some exciting business sectors. The following areas of business are likely to be popular throughout 2020:...
Twitter vs. Linkedin Marketing
As most people know, social media is great for business, but some types of social media are better than others. Of course, it all depends on what you are trying to achieve. Here we are going to compare Twitter and LinkedIn, two platforms that are known for giving...
The Ins & Outs of Digital Media Buys
Sometimes, Google and Facebook ads just aren't enough. Businesses can find that they don't get the "pop" they expected from this type of marketing. Or maybe they already got a pop, and now growth has stalled. At times, digital media buys can be just what the doctor...
The Importance of Digital Marketing in 2020
Although technology continues to grow at a rapid pace, the trend for digital marketing in 2020 will focus on people. Today, customers do not just want to buy a product from a company, they want to experience a product or service. Since the term marketing continues to...
Improving Your Social Media With Multimedia
The explosion of social media has changed the way brands do business. Social media makes it possible to reach people on a global level, regardless of industry. But like most types of marketing strategies, still photos can only get brands so far. Now, especially when...
5 Social Media Musts for 2020
Social media in 2020 will take us back to the basics. Gone are the days of mass-marketing and heavy branding. Instead, we'll be seeing social media content that builds relationships, fosters connections and generates experiences. The social space will become more...