Lisa Laporte Blog
Marketing Strategies To Help Your Business
If marketing was as easy as putting up a sign everyone would be very successful, alas, we have to work a little harder to get the word out there. Here are a few ways to market your business, including some you might not have considered. Start Blogging The goal...
3 Advertising Terms: Part 1
Some people enter the field of marketing and advertising through school, and some happen upon it through a new job. If you happen to be the latter, this article is for you. If you aren’t completely knowledgeable about advertising terms, here are three to get you...
Three Essentials To Begin Selling
Anyone in sales knows that it can take finesse and hard work. Sometimes it includes beating your feet on the concrete and your head against the wall, but the reward will be worth it. It might sound daunting but there are a few things you should know that will make...
Why Your Boss Should Know Your Personality Type
When applying for jobs, applicants have been asked what their personality type is. This comes a little out of leftfield. What does your personality type have to do with your job? A lot actually, and for your boss and yourself, this is a really great thing to know. ...
4 Bad Habits You Need To Break At Work
We all have some sort of bad habit. Whether it’s chewing your nails, or eating an entire pie when you feel sad, there is probably something you do consistently that isn’t good for you. Unfortunately, bad habits can show up in other ways, and in places, that you really...
Groupthink: What it is and how to avoid it?
In the world of Marketing, ideas don’t always come from one person. Often times brainstorming sessions are done in a group setting to kick around thoughts and ideas with others. This can be a wonderful contribution to improving the workplace or launching a campaign....
3 Tips For Writing a Professional Email
There is a certain finesse that writing emails require. It involves much more than just firing off a text with happy faces and exclamation points. In a business setting, it’s important to remember that and draft your email accordingly. Here are three things to...
3 Tips For Business Flexibility In An Uncertain Time
It’s hard not to panic when we hear things like “recession”, “shut down”, and “canceled”, but in an ever-changing world, nothing is certain. When we find ourselves with no travel plans and a limited agenda, it’s a great time to start focusing on the things that can...
Does Marketing Have a Responsibility To Fight The Status Quo?
Lately, there is a phrase that sounds like a broken record, being played over and over again. “There is a lot going on in the world right now” Yes, there is. A pandemic, George Floyd’s murder, protests that are fighting systemic racism and police...
