Lisa Laporte Blog
Stay Ahead With These Marketing Trends for 2020
Agency and corporate marketers are excited about the promises of 2020. The developments, skills, and tools that professionals have access to change how the consumer is now reached. Businesses are adapting to the creative ways that the consumer acts and speaks. These...
Starting A Business? Marketing Comes First!
Starting a business is a daunting task to say the least. You have to take a multitude of factors into consideration from the time that your business is conceived as an idea in your own mind. What demographic will your business appeal to? Does that demographic even...
5 Places For Entrepreneurs To Promote Their Business For Free
For many entrepreneurs, the current social media landscape is nothing short of a marketing dream come true. With the right approach to social media promotion, business owners can now reach a potential audience of billions with little or no financial outlay. Here are...
Understanding The Science Of Marketing
The data of today’s society is a complicated science. There’s the development of blockchain for starters. Data centers erected around the world are sustaining the wireless power of five-billion people. Half of all human beings have access to the World Wide Web now....
4 Holiday Marketing Trends
As the holidays approach, retailers kick into high gear with their holiday search tactics in marketing. The National Retail Federation reveals that holiday sales are expected to see an increase of 4% this year compared to 2018. The federation also expects consumers to...
4 Proven Methods That Create A Knock-Out Resume
It can be difficult to imagine the difference that a strategy makes within your resume. Thousands of templates exist today, but these might lead you to feel that all resumes are the same. No format can outline all of your credentials exactly. The most impactful resume...
Refresh Your Digital Marketing With These 6 Tips
Digital marketing is constantly evolving to embrace new technology. Artificial intelligence (AI) has entered this online ecosystem and is helping spread the word about new products. Here are some of the most important trends currently happening in digital marketing...
Leveraging LinkedIn To Boost Your Marketing & Branding
Any business that wants to be taken seriously needs to build and market their brand and any serious marketing and branding efforts that do not include LinkedIn are limited at best. If a business has any kind of digital footprint - website, social media account, blog,...
The Digital Marketing Landscape For 2020
Any marketing professional worth their salt knows that these days, digital marketing is a key across all industries. People use the internet, and particularly their smartphones, more and more every day. Instead of checking the yellow pages or calling a friend for a...
5 Tips For Brand Consistency
Whereas building a brand takes time, effort, and investment, sustaining the brand up there requires equal effort. Failure to maintain brand consistency may have your business lose its competitive advantage and identify with customers. To avoid an identity crisis that...