Lisa Laporte Blog
Why Your Cover Letter Is So Important
I can’t lie and tell you that applying for your next career is fun. It can be a competitive market out there and application after application can be wearing, even for the most seasoned person. Most employers these days require a cover letter and some of us cringe...
Boosting Work Morale
If you have the opportunity to be working right now, you probably know that “business as usual” hasn’t been very usual. Whether you are working from home or safely enough in an office, morale is a little low. So how do you increase the morale of your workforce in a...
3 Advertising Terms: Part: 3
It’s that time, once again, for 3 advertising terms. Whether it’s a term or acronym, if you enter the world of marketing and advertising, these will help add to your glossary and hopefully take away any confusion. B2B & B2C B2B means Business To Business, and...
Marketing Your Small Business In Times Of COVID
The Pandemic has really hit businesses hard, particularly small businesses. This time of year is so crucial for many as it is the major time of year that people are purchasing items specifically for holidays. Small businesses don’t have the luxury of a large...
Tips To Help You Stay On Track In Q1
New Year, new you, they say! It’s a fresh start for everyone including companies interested in advertising. Individuals will be setting intentions for the year and companies will be doing the same. The first quarter of the year is a very important time for...
Why Doing Your Research Is Beneficial
In the current climate of politics, economics, and worldly issues, there is quite a bit that we don’t know. Luckily, we don’t have to know everything about everything, but there are a few reasons why doing research to have basic knowledge about many things is...
3 Advertising Terms: Part 2
Welcome back to Advertising Terms where you learn all about different terms used in the advertising industry! Sometimes short and sweet really sticks in your mind, so here are 3 terms for you to soak up and marinate. Brand Awareness While this may sound like a...
Advertising In Q4
Oh, the dreaded Q4. Before it starts it’s already busy! Companies need to advertise in Q4 just as much as any other quarter, but because they aren’t ready, they sit on it. At the beginning of the year, it’s unfathomable to put time and effort into getting it...
Influencers Responsibility
These days who wouldn’t want to be an influencer? Free product to endorse, traveling to amazing locations to share pictures and videos with followers on someone else’s dime, and hopefully, money and fame. For businesses, influencers help bring products and services...
Marketing Strategies To Help Your Business
If marketing was as easy as putting up a sign everyone would be very successful, alas, we have to work a little harder to get the word out there. Here are a few ways to market your business, including some you might not have considered. Start Blogging The goal...