Some people enter the field of marketing and advertising through school, and some happen upon it through a new job. If you happen to be the latter, this article is for you. If you aren’t completely knowledgeable about advertising terms, here are three to get you started.
In laymen’s terms, an impression is when a user sees an advertisement. While engagements (someone clicking a link) are valuable, impressions are also important. Impressions give marketers an idea of how many people are seeing their ads and how much they should spend on a campaign.
An interstitial ad is when the visual elements of an ad, take up the entirety of your screen. This could be in an app, or on a website, but essentially when the full-screen ad pops up, there is a time limit before the ad goes away and users can then move on to the content they originally planned to consume. Because they can be so “in your face”, they are more effective than other types of ads.
Native Advertising is paid content, however, it’s controversial paid content because it’s often made to look like the website or publication it’s on. In other words, sometimes when you are looking at a native advertisement, you might not realize it’s trying to sell you something. Click through rates are high with native advertising, however, consumers sometimes feel duped or that they can’t trust the content they get from certain publications they would normally consume.
There’s a lot to learn when it comes to advertising, but getting the terms down is really going to help you in the long run.