LinkedIn is one of the great professional social media platforms that can be utilized for corporate and individual branding and marketing. When correctly utilized, LinkedIn can help a business to create the right networks with potential clients, other businesses, and...
With such a competitive playing field as we have today, businesses cannot afford to relax their efforts when it comes to marketing. More than ever before, businesses need to have a well-defined target market as the first strategy toward optimizing their returns on...
For any brick-and-mortar business, Google My Business is a great resource that can help you reach many more customers. By creating and claiming a profile, your business can reach more customers, locally and in other places. Far too many businesses do not utilize this...
Influencer marketing has grown over the years to become one of the most influential sources of online marketing for businesses both big and small. A majority of businesses spend anywhere from $25,000 to $100,000 a year on influencer marketing. For many businesses, it...
Social media can be a powerful tool for businesses large and small. Like all tools, however, it must be used properly for maximum effectiveness. This aim means knowing exactly when to post and how often. Post at the wrong times and it gets lost or overlooked. Post too...
