Lisa Laporte Blog
Don’t Forget You Can Be A Brand
We often think of branding in relation to large entities, such as Starbucks or Nike. Many times we forget that we as individuals can be a brand. Just like these large companies, we as people, have the potential to sell ourselves. Whether you think so or not,...
One Crucial Piece Of Information You Need To Know In Podcast Advertising
So you’ve decided to advertise on a podcast. This is exciting! You’re opening up your brand to the exposure you’ve been dreaming about and are looking forward to the uptick in business. As you scroll through different podcasts on one of the apps, you find one that you...
How To Make Blog Marketing Successful
Blog Marketing is one of the many important tools used to showcase your brand and draw in new business. If you truly want to use this powerful strategy there are a few things you should consider when setting it up. Create and Make A Plan Whatever it is...
3 Marketing Terms: Part 2
S’wonderful… S’marvelous… Ok, those are the words of a song, and not exactly real, but in the world of marketing, Smarketing is actually a thing. (I promise I didn’t make it up) Here are 3 terms that have the word “Marketing” in them and are, of course, about...
3 Marketing Terms: Part 1
When it comes to marketing, there are many different types of terms. This can get confusing since what you think you might know about a traditional term, probably has a very different meaning in the marketing world. Here are a couple of terms to get you started and...
Why Your Cover Letter Is So Important
I can’t lie and tell you that applying for your next career is fun. It can be a competitive market out there and application after application can be wearing, even for the most seasoned person. Most employers these days require a cover letter and some of us cringe...
Boosting Work Morale
If you have the opportunity to be working right now, you probably know that “business as usual” hasn’t been very usual. Whether you are working from home or safely enough in an office, morale is a little low. So how do you increase the morale of your workforce in a...
3 Advertising Terms: Part: 3
It’s that time, once again, for 3 advertising terms. Whether it’s a term or acronym, if you enter the world of marketing and advertising, these will help add to your glossary and hopefully take away any confusion. B2B & B2C B2B means Business To Business, and...
Marketing Your Small Business In Times Of COVID
The Pandemic has really hit businesses hard, particularly small businesses. This time of year is so crucial for many as it is the major time of year that people are purchasing items specifically for holidays. Small businesses don’t have the luxury of a large...
Tips To Help You Stay On Track In Q1
New Year, new you, they say! It’s a fresh start for everyone including companies interested in advertising. Individuals will be setting intentions for the year and companies will be doing the same. The first quarter of the year is a very important time for...