Lisa Laporte Blog
Why Doing Your Research Is Beneficial
In the current climate of politics, economics, and worldly issues, there is quite a bit that we don’t know. Luckily, we don’t have to know everything about everything, but there are a few reasons why doing research to have basic knowledge about many things is...
3 Advertising Terms: Part 2
Welcome back to Advertising Terms where you learn all about different terms used in the advertising industry! Sometimes short and sweet really sticks in your mind, so here are 3 terms for you to soak up and marinate. Brand Awareness While this may sound like a...
Advertising In Q4
Oh, the dreaded Q4. Before it starts it’s already busy! Companies need to advertise in Q4 just as much as any other quarter, but because they aren’t ready, they sit on it. At the beginning of the year, it’s unfathomable to put time and effort into getting it...
Influencers Responsibility
These days who wouldn’t want to be an influencer? Free product to endorse, traveling to amazing locations to share pictures and videos with followers on someone else’s dime, and hopefully, money and fame. For businesses, influencers help bring products and services...
Marketing Strategies To Help Your Business
If marketing was as easy as putting up a sign everyone would be very successful, alas, we have to work a little harder to get the word out there. Here are a few ways to market your business, including some you might not have considered. Start Blogging The goal...
3 Advertising Terms: Part 1
Some people enter the field of marketing and advertising through school, and some happen upon it through a new job. If you happen to be the latter, this article is for you. If you aren’t completely knowledgeable about advertising terms, here are three to get you...
Three Essentials To Begin Selling
Anyone in sales knows that it can take finesse and hard work. Sometimes it includes beating your feet on the concrete and your head against the wall, but the reward will be worth it. It might sound daunting but there are a few things you should know that will make...
Why Your Boss Should Know Your Personality Type
When applying for jobs, applicants have been asked what their personality type is. This comes a little out of leftfield. What does your personality type have to do with your job? A lot actually, and for your boss and yourself, this is a really great thing to know. ...
4 Bad Habits You Need To Break At Work
We all have some sort of bad habit. Whether it’s chewing your nails, or eating an entire pie when you feel sad, there is probably something you do consistently that isn’t good for you. Unfortunately, bad habits can show up in other ways, and in places, that you really...
Groupthink: What it is and how to avoid it?
In the world of Marketing, ideas don’t always come from one person. Often times brainstorming sessions are done in a group setting to kick around thoughts and ideas with others. This can be a wonderful contribution to improving the workplace or launching a campaign....