These days, it can seem like everyone has a podcast. Comedians, writers, and even hairdressers have popular podcasts. This medium has revolutionized the way that people interact with the world. Podcasts have uncovered markets that the mainstream media passed by for...
Social media can be a powerful tool for businesses large and small. Like all tools, however, it must be used properly for maximum effectiveness. This aim means knowing exactly when to post and how often. Post at the wrong times and it gets lost or overlooked. Post too...
In this article we take a look on how to make better online ads. If you’re in the advertising business or simply looking to enhance your online business via Google Adwords, then there’s some tips to ponder to dramatically improve your response. Below are five tips to...
Marketing is perhaps your business’s backbone that helps drive sales. The marketing initiatives that your business employs are crucial in determining whether your business will be successful or not. The advance of technology has created new marketing channels that are...
By now, everyone is familiar with the concept of fake news, but another, much older term we are also intimately familiar with is that of false advertising. Like news, advertising has a somewhat delicate role to play. On the one hand, advertisers need to make their...
Successful advertising is crucial to any business or organization. Any company needs to be able to successfully convey their message or share an adequate, enticing description of the goods and services provided in a succinct and efficient way. However, in...
