5 Tips for Marketing on Pinterest

5 Tips for Marketing on Pinterest

While sometimes overlooked for other social media platforms such as Facebook and Instagram, creatives know that Pinterest can be a powerful medium for spreading brand consciousness about everything from clothes to photographers to recipe blogs. With so much content,...
What Your Company Can Take Away from Apple’s Marketing

What Your Company Can Take Away from Apple’s Marketing

Apple is one of the most successful brands in the world. Almost all of their products succeed in the market and create immediate buzz once they’re announced. It has revealed an almost exceptional revenue growth from 2004 to 2014 and continues to do exceedingly well. A...
How to Write a Great Newsletter for Your Company

How to Write a Great Newsletter for Your Company

Your clients and customers will be delighted if you make an effort to keep them updated about news happening at your company. Consumers want to know about upcoming sales or discounts they can take advantage of or relevant news for your company and industry. Sending...
3 Tips for Identifying the Best Target Audience

3 Tips for Identifying the Best Target Audience

One of the most difficult aspects of any marketing department is figuring out who is their target audience and how best to reach them. Marketers may think they know, but at the end of the day, the consumers who buy the product or service may be vastly different from...
4 Perks of Using Instagram Stories to Market Your Business

4 Perks of Using Instagram Stories to Market Your Business

Naturally, business owners want to make the best use of the time they have for marketing to create valuable content that attracts steady streams of traffic over the long run. Many businesses approach content marketing as purely blog posts and favor content that sticks...
Why B2B Marketers are Vitally Important

Why B2B Marketers are Vitally Important

Even though most of the world is spiraling towards specialization, there is an opposite trend regarding B2B marketers; this trend demands that these marketers become a “one-size-fits-all” utility player if they want to succeed in business. These days,...