Most modern businesses recognize that maintaining a strong social media presence is critical for ongoing success. But while Twitter and Facebook are standards for most companies, other incredibly useful social media platforms can often get overlooked....
An effective marketing strategy requires more than just text content. According to Search Engine Journal, the human brain interprets visuals approximately 60,000 times faster than text. While standard images and videos work well, however, nothing compares to the...
Google Ads, formerly branded as AdWords, is a powerful advertising service that entrepreneurs can use to promote their business. It features a web-based interface from which entrepreneurs can create ads for Google’s search results, YouTube, Blogger, and millions...
For small businesses that focus on local customers, it’s vitally important to understand how to best market to the area around your business. This necessity is especially important for relatively new businesses that haven’t had a chance to build up a reputation and...
One of the most difficult parts of any business is working directly with clients. Sometimes you will begin working with a client only to realize after countless hours of work that it isn’t a good project after all, leaving you dismayed, stuck within a contract...
Word-of-mouth news about a company is an essential part of any brand’s marketing strategy. Companies with stellar reputations and quality work typically find that a significant amount of their customer base comes from referrals. However, in order to get these...