Lisa Laporte Blog
4 Reasons Keyword Research is Important for Your Marketing Team
Digital marketing has become one of the main ways that businesses communicate with their target audiences. While there are still plenty of opportunities for traditional marketing, we should also be focusing a lot of our efforts online. About half of the world’s...
4 Common Misconceptions About Sales
With some people, sales professionals have pretty bad reputations. Working in sales has gotten such a toxic reputation that most people don't want to deal with salespeople at all and certainly don't want to become one. It's important to know, however, that much of the...
4 Pieces of Advice for Starting an E-commerce Business
Starting an e-commerce business can be rewarding, but just like another business, there is a tremendous amount of responsibility that is required to make it successful. You’ll need an understanding of how to set up and effectively run the site, but it’s absolutely...
5 Tips for Marketing on Pinterest
While sometimes overlooked for other social media platforms such as Facebook and Instagram, creatives know that Pinterest can be a powerful medium for spreading brand consciousness about everything from clothes to photographers to recipe blogs. With so much content,...
What Your Company Can Take Away from Apple’s Marketing
Apple is one of the most successful brands in the world. Almost all of their products succeed in the market and create immediate buzz once they’re announced. It has revealed an almost exceptional revenue growth from 2004 to 2014 and continues to do exceedingly well. A...
How to Write a Great Newsletter for Your Company
Your clients and customers will be delighted if you make an effort to keep them updated about news happening at your company. Consumers want to know about upcoming sales or discounts they can take advantage of or relevant news for your company and industry. Sending...
3 Tips for Identifying the Best Target Audience
One of the most difficult aspects of any marketing department is figuring out who is their target audience and how best to reach them. Marketers may think they know, but at the end of the day, the consumers who buy the product or service may be vastly different from...
4 Perks of Using Instagram Stories to Market Your Business
Naturally, business owners want to make the best use of the time they have for marketing to create valuable content that attracts steady streams of traffic over the long run. Many businesses approach content marketing as purely blog posts and favor content that sticks...
Why B2B Marketers are Vitally Important
Even though most of the world is spiraling towards specialization, there is an opposite trend regarding B2B marketers; this trend demands that these marketers become a "one-size-fits-all" utility player if they want to succeed in business. These days, it's more...
4 Reasons to Hire a Marketing Intern
Cultivating a quality intern program is one of the most cost-effective and useful ways to grow the foundation of any business and help it achieve success. Interns specializing in marketing and promotions are especially useful because of the unique skill set that they...