As most people know, social media is great for business, but some types of social media are better than others. Of course, it all depends on what you are trying to achieve. Here we are going to compare Twitter and LinkedIn, two platforms that are known for giving...
Sometimes, Google and Facebook ads just aren’t enough. Businesses can find that they don’t get the “pop” they expected from this type of marketing. Or maybe they already got a pop, and now growth has stalled. At times, digital media buys can be...
Although technology continues to grow at a rapid pace, the trend for digital marketing in 2020 will focus on people. Today, customers do not just want to buy a product from a company, they want to experience a product or service. Since the term marketing continues to...
The explosion of social media has changed the way brands do business. Social media makes it possible to reach people on a global level, regardless of industry. But like most types of marketing strategies, still photos can only get brands so far. Now, especially when...
Social media in 2020 will take us back to the basics. Gone are the days of mass-marketing and heavy branding. Instead, we’ll be seeing social media content that builds relationships, fosters connections and generates experiences. The social space will become...
