Google Ads, formerly branded as AdWords, is a powerful advertising service that entrepreneurs can use to promote their business. It features a web-based interface from which entrepreneurs can create ads for Google’s search results, YouTube, Blogger, and millions...
For small businesses that focus on local customers, it’s vitally important to understand how to best market to the area around your business. This necessity is especially important for relatively new businesses that haven’t had a chance to build up a reputation and...
Making yourself visible on the web is a much bigger challenge today than it was even five years ago. The confusion around social media and the explosion in video content has relegated the casual content developer to the back row if they are even allowed to remain...
Digital marketing has become one of the main ways that businesses communicate with their target audiences. While there are still plenty of opportunities for traditional marketing, we should also be focusing a lot of our efforts online. About half of the world’s...
While sometimes overlooked for other social media platforms such as Facebook and Instagram, creatives know that Pinterest can be a powerful medium for spreading brand consciousness about everything from clothes to photographers to recipe blogs. With so much content,...
