Word-of-mouth news about a company is an essential part of any brand’s marketing strategy. Companies with stellar reputations and quality work typically find that a significant amount of their customer base comes from referrals. However, in order to get these...
Working in sales is all about the people that you know. For salespeople, networking events are crucial to finding new contacts and leads. For any professional, there are plenty of benefits to attending networking events, but it can be even more beneficial for those...
Making yourself visible on the web is a much bigger challenge today than it was even five years ago. The confusion around social media and the explosion in video content has relegated the casual content developer to the back row if they are even allowed to remain...
Digital marketing has become one of the main ways that businesses communicate with their target audiences. While there are still plenty of opportunities for traditional marketing, we should also be focusing a lot of our efforts online. About half of the world’s...
Starting an e-commerce business can be rewarding, but just like another business, there is a tremendous amount of responsibility that is required to make it successful. You’ll need an understanding of how to set up and effectively run the site, but it’s absolutely...
While sometimes overlooked for other social media platforms such as Facebook and Instagram, creatives know that Pinterest can be a powerful medium for spreading brand consciousness about everything from clothes to photographers to recipe blogs. With so much content,...
