With such a competitive playing field as we have today, businesses cannot afford to relax their efforts when it comes to marketing. More than ever before, businesses need to have a well-defined target market as the first strategy toward optimizing their returns on...
One of the most difficult aspects of any marketing department is figuring out who is their target audience and how best to reach them. Marketers may think they know, but at the end of the day, the consumers who buy the product or service may be vastly different from...
