How to Use AI in Marketing

How to Use AI in Marketing

The use of artificial intelligence, AI, has proven valuable in nearly every area of business operations from manufacturing to marketing. AI has had a profound impact on marketing, facilitating, and influencing the way companies obtain customers and clients as well as...
6 Ways to Evaluate What You’ve Learned at a Conference

6 Ways to Evaluate What You’ve Learned at a Conference

Business conferences can be an ideal way to learn a myriad of new industry information in any chosen field while connecting and networking with like-minded colleagues. However, these long days can often lead to attendees feeling exhausted and overwhelmed at the end of...
Is Billboard Marketing Still Relevant?

Is Billboard Marketing Still Relevant?

As more and more interest in digital marketing draws from traditional forms of advertising, businesses marketing their products are wondering if these older forms of advertising still work. In particular, are billboards worth the money? A look at some facts about the...
5 Reasons Celebrity Advertisements Are Successful

5 Reasons Celebrity Advertisements Are Successful

Famous people have great reach; in other words, stars sell, and that’s why celebrity endorsements are extremely successful. People have always been interested with what people in Hollywood are doing, and also professional athletes, models, singers and even faces...