For many years, men and women working in sales have debated back and forth about the proper method for reaching out to potential prospects for their companies. When reaching out to a new customer for the first time, is it better to send an email first or pick up the...
The average person is exposed to thousands of media messages per day. Some companies may feel that the only way to cut through the clutter is to spend more money. However, savvy marketers know that they can get more exposure, with less ad spending, through creativity....
When it comes to creating a great podcast ad, there are many strategies to use when maximizing your investment and, of course, getting that important message across to one’s targeted audience. As noted by Trevor Covert, a sales executive for BuySellAds.com,...
Influencer marketing has exploded in recent years and it’s not fading away any time soon. Marketing trends come and go, but recent consumer preferences related to advertising all point to the fact that people don’t like being advertised to. Instead,...
Launching a successful marketing campaign is no longer limited to print mail and third-party web advertising campaigns. With the advent of social media and smartphones, mobile marketing has become more popular and effective than ever before. Knowing how to get started...