There are plenty of free tools and resources currently available to help you build a brand for your business, but making use of paid advertising can give you a bigger boost. By investing in a paid advertising campaign, you can maximize the effectiveness of your...
Artificial intelligence is taking the world by storm. While sci-fi stories have long seen artificial intelligence in its most extreme forms – as either a threat to humanity or a means to eliminate labor entirely – the truth is somewhat more complicated....
Love it, hate it, it doesn’t matter. Emails are a daily part of most people’s lives. Getting someone to actually read a marketing email, understand it and respond to is not as easy as it looks. When composing this type of email, many get sloppy with simple...
Blogging is one of the universally accepted techniques of actively engaging a company’s customers and clients across the internet. When creating blog content, emphasis should be made on drawing the attention of potential customers while continuing to retain the...
An effective marketing strategy requires more than just text content. According to Search Engine Journal, the human brain interprets visuals approximately 60,000 times faster than text. While standard images and videos work well, however, nothing compares to the...
