One of the most difficult parts of any business is working directly with clients. Sometimes you will begin working with a client only to realize after countless hours of work that it isn’t a good project after all, leaving you dismayed, stuck within a contract...
Word-of-mouth news about a company is an essential part of any brand’s marketing strategy. Companies with stellar reputations and quality work typically find that a significant amount of their customer base comes from referrals. However, in order to get these...
Working in sales is all about the people that you know. For salespeople, networking events are crucial to finding new contacts and leads. For any professional, there are plenty of benefits to attending networking events, but it can be even more beneficial for those...
No matter what your business is, you want to attract great clients who stick around. While a lot of the responsibility for keeping clients around is up to you and whether or not you deliver great service, it’s also common sense that you’d want to be working with the...
Making yourself visible on the web is a much bigger challenge today than it was even five years ago. The confusion around social media and the explosion in video content has relegated the casual content developer to the back row if they are even allowed to remain...
Digital marketing has become one of the main ways that businesses communicate with their target audiences. While there are still plenty of opportunities for traditional marketing, we should also be focusing a lot of our efforts online. About half of the world’s...
