The explosion of social media has changed the way brands do business. Social media makes it possible to reach people on a global level, regardless of industry. But like most types of marketing strategies, still photos can only get brands so far. Now, especially when...
When IBM’s Watson computer beat the highest-rated game show contestants in 2011 on Jeopardy, it was a sign of what was to come. After that, in the same year, the A.I. assistant Siri was unveiled for the Apple iPhone. As always, similar kinds of products have...
Starting a business is a daunting task to say the least. You have to take a multitude of factors into consideration from the time that your business is conceived as an idea in your own mind. What demographic will your business appeal to? Does that demographic even...
Digital marketing is constantly evolving to embrace new technology. Artificial intelligence (AI) has entered this online ecosystem and is helping spread the word about new products. Here are some of the most important trends currently happening in digital marketing...
Any business that wants to be taken seriously needs to build and market their brand and any serious marketing and branding efforts that do not include LinkedIn are limited at best. If a business has any kind of digital footprint – website, social media account,...
Any marketing professional worth their salt knows that these days, digital marketing is a key across all industries. People use the internet, and particularly their smartphones, more and more every day. Instead of checking the yellow pages or calling a friend for a...
