Sales isn’t easy. If it was, everybody would make six figures selling part time. Professionals know that to succeed, you have to work overtime, putting in more effort than the competition. You have to be persuasive and know how to talk about your product or...
Color psychology is a cornerstone of marketing and it has generally been since the dawn of advertising itself. Understanding how color psychology affects marketing and how it dramatically impacts the potential for success or failure is extremely important whether you...
Anyone who ventures out on his or her own in business is likely to experience many highs and lows. Failure simply comes with the territory. How you recover from failure speaks volumes about your ability to lead and be successful. With that in mind, here are a few...
From the beginning of business, marketing has been an invaluable part of a company’s success. As long as people have been selling goods, marketing has been there. You might not think marketing has evolved much over the years, but that couldn’t be further from the...
Flying to distant lands, eating new foods, and experiencing other cultures are aspects of business travel that make a job feel more glamorous. While there are certain allures to business travel, it can also be extremely stressful. Dealing with airports, constantly...
For any company, especially if it’s just starting out, increasing sales is a main goal. Thanks to the age of digital technology, most businesses now make sales online. More and more consumers are shopping online, thanks to the prices and convenience. Any company would...
