What Role Does AI Have in Advertising

What Role Does AI Have in Advertising

Artificial intelligence is taking the world by storm. While sci-fi stories have long seen artificial intelligence in its most extreme forms – as either a threat to humanity or a means to eliminate labor entirely – the truth is somewhat more complicated....
4 Reasons You Should Be Using Video to Market Your Business

4 Reasons You Should Be Using Video to Market Your Business

There are many new ways to market your business in our modern digital age. It is important that you take advantage of all the great tools you have to push your business to the next level. Video marketing is a great way for you to reach potential clients and customers...
7 Tips for Writing Emails People Actually Read

7 Tips for Writing Emails People Actually Read

Love it, hate it, it doesn’t matter. Emails are a daily part of most people’s lives. Getting someone to actually read a marketing email, understand it and respond to is not as easy as it looks. When composing this type of email, many get sloppy with simple...
How to Write Engaging Blogs for Your Business

How to Write Engaging Blogs for Your Business

Blogging is one of the universally accepted techniques of actively engaging a company’s customers and clients across the internet. When creating blog content, emphasis should be made on drawing the attention of potential customers while continuing to retain the...
How to Determine if Working in Sales is For You

How to Determine if Working in Sales is For You

Sales isn’t a great fit for everyone. It requires a level of initiative and independence that many people don’t inherently possess. And the sales industry has unfortunately got a bad reputation for being pushy and predatory. But the best salespeople are...
3 Benefits of Taking Online Classes in Marketing

3 Benefits of Taking Online Classes in Marketing

There’s plenty of reasons to believe that digital marketing is going to be far and away the dominant strategy for marketing in the future. As the internet becomes an increasingly synthesized aspect of everyday life, digital platforms have become the primary...