Lisa Laporte Blog
3 Benefits of Taking Online Classes in Marketing
There's plenty of reasons to believe that digital marketing is going to be far and away the dominant strategy for marketing in the future. As the internet becomes an increasingly synthesized aspect of everyday life, digital platforms have become the primary method for...
How to Utilize Pinterest for Your Business
Most modern businesses recognize that maintaining a strong social media presence is critical for ongoing success. But while Twitter and Facebook are standards for most companies, other incredibly useful social media platforms can often get overlooked. Pinterest's...
5 Ways to Use Infographics for Marketing
An effective marketing strategy requires more than just text content. According to Search Engine Journal, the human brain interprets visuals approximately 60,000 times faster than text. While standard images and videos work well, however, nothing compares to the...
5 Tips for Using Google Ads to Promote a Business
Google Ads, formerly branded as AdWords, is a powerful advertising service that entrepreneurs can use to promote their business. It features a web-based interface from which entrepreneurs can create ads for Google's search results, YouTube, Blogger, and millions of...
How Local Businesses Can Improve Their Marketing
For small businesses that focus on local customers, it’s vitally important to understand how to best market to the area around your business. This necessity is especially important for relatively new businesses that haven’t had a chance to build up a reputation and...
3 Ways to Differentiate Between a Bad and a Great Lead
One of the most difficult parts of any business is working directly with clients. Sometimes you will begin working with a client only to realize after countless hours of work that it isn't a good project after all, leaving you dismayed, stuck within a contract that...
5 Tips for Getting Great Referrals from Your Top Clients
Word-of-mouth news about a company is an essential part of any brand's marketing strategy. Companies with stellar reputations and quality work typically find that a significant amount of their customer base comes from referrals. However, in order to get these...
How Sales Professionals Can Benefit from Attending Networking Events
Working in sales is all about the people that you know. For salespeople, networking events are crucial to finding new contacts and leads. For any professional, there are plenty of benefits to attending networking events, but it can be even more beneficial for those...
5 Key Ways to Attract Quality Clients
No matter what your business is, you want to attract great clients who stick around. While a lot of the responsibility for keeping clients around is up to you and whether or not you deliver great service, it’s also common sense that you’d want to be working with the...
2 Tips for Getting More People to Share Your Content
Making yourself visible on the web is a much bigger challenge today than it was even five years ago. The confusion around social media and the explosion in video content has relegated the casual content developer to the back row if they are even allowed to remain...