Lisa Laporte Blog
3 Ways to Encourage Your Marketing Team to Keep Learning
In many industries and markets, barriers to entry have collapsed. As a result, a flood of competition has made success in business more challenging than ever before. To gain, maintain, or increase their competitive edge, business owners and managers increasingly look...
4 Ways to Better Utilize Facebook Ads
More than 1.8 billion people use Facebook on a regular basis. Because of this number, advertising on Facebook can be very beneficial to many businesses. But how do these businesses make the most of their advertisements without being looked over by their audience? Far...
How to Best Follow Up with a Sales Prospect
For many years, men and women working in sales have debated back and forth about the proper method for reaching out to potential prospects for their companies. When reaching out to a new customer for the first time, is it better to send an email first or pick up the...
Why Creativity Matters In Marketing
The average person is exposed to thousands of media messages per day. Some companies may feel that the only way to cut through the clutter is to spend more money. However, savvy marketers know that they can get more exposure, with less ad spending, through creativity....
3 Tips For Making A Great Podcast Ad
When it comes to creating a great podcast ad, there are many strategies to use when maximizing your investment and, of course, getting that important message across to one's targeted audience. As noted by Trevor Covert, a sales executive for BuySellAds.com,...
6 Ways You Can Become a Better Salesperson
Despite the proliferation of rapid developments in technology and the emergence of artificial intelligence, an effective sales staff is still a vital part of any successful business. The most effective salespeople understand that the keys to success lie in how they...
How to Use AI in Marketing
The use of artificial intelligence, AI, has proven valuable in nearly every area of business operations from manufacturing to marketing. AI has had a profound impact on marketing, facilitating, and influencing the way companies obtain customers and clients as well as...
It’s Time to Start Tracking this Customer Retention Metric for Great Results
Even for the best companies, customers come and go. For this reason, marketing strategies often focus on methods for acquiring new customers. However, such a narrow approach can lock businesses out of other important paths toward sustainable growth. Generally...
6 Ways to Evaluate What You’ve Learned at a Conference
Business conferences can be an ideal way to learn a myriad of new industry information in any chosen field while connecting and networking with like-minded colleagues. However, these long days can often lead to attendees feeling exhausted and overwhelmed at the end of...
Why You Need to Prioritize Influencer Marketing
Influencer marketing has exploded in recent years and it's not fading away any time soon. Marketing trends come and go, but recent consumer preferences related to advertising all point to the fact that people don't like being advertised to. Instead, consumers want to...