No matter what your business is or what industry you work in, you want people to subscribe to your email list or newsletter. The more eyes on this information that you’re sending out, the better your chances of gaining more business. There are clear connections between the amount of people receiving and reading your company’s emails and the amount of sales you’ll accomplish. However, many people are wary of signing up for email lists and cluttering their inboxes, especially if it’s a company they don’t know much about. Here are some tips to increase your email lists and boost your company’s profits.
Create a great design
The first step you’ll need to take is to create a well-designed website and brand. If there isn’t someone on your team who’s great at site design, go ahead and outsource this aspect to a freelancer or company. You want your website to look the best it can because it’s what potential email subscribers first see when learning about your company.
Make it visible on your site(s)
If you really want to see an increase in your email list, you’ll need to make it visible on your site. Include a call to action button and offer the chance to sign up for your newsletter on every page. Simply adding a bar to enter an email address to the footer of the page is useful. You should also consider having a slideup window for when someone first visits your site. Include catchy language that’ll make someone want to give you their email address.
Utilize social media
Regularly post links to sign-up for your email list on your company’s social media accounts. Include links to sign-up and posts about the benefits of getting the newsletters. Post quality content and add short blurbs encouraging people to sign up for your email list. Social media is a great way to market your company, take advantage of this fact and market your email list as well.
Offer quality & incentives
Make sure your email itself is well-designed and aesthetically pleasing. No one wants to stay subscribed to an email list that sends spammy and unattractive emails. When prompting people to sign up for the email list, offer examples of incentives, such as a small discount sent in the first email, exclusive offers, or other perks.
Be visible
Make sure your company is visible. Regularly post original content and news onto your websites and social media accounts. Try to get mentions from other brands on their websites and social media accounts. The more people hear about your company, the more likely they are to sign up for your email list because they view you as a recognized brand.
Make it personal
When trying to connect with consumers, add a personal touch. Share personal stories or include fun information about the company in your emails. People like to know there are humans behind a company; make this fact clear and draw people in.
Pay attention to what works
As you begin implementing these techniques, track what works and what doesn’t. Many mail services offer features to track how people were directed to signing up for your email list, whether through your website or some other link. Understanding what methods work allows you to make necessary changes and keep moving your business forward.
