So you’ve decided to advertise on a podcast. This is exciting! You’re opening up your brand to the exposure you’ve been dreaming about and are looking forward to the uptick in business. As you scroll through different podcasts on one of the apps, you find one that you...
These days, it can seem like everyone has a podcast. Comedians, writers, and even hairdressers have popular podcasts. This medium has revolutionized the way that people interact with the world. Podcasts have uncovered markets that the mainstream media passed by for...
Podcasts are one of the most popular media formats today. Many people utilize podcasts as a way to jumpstart their career, add on a new feature of it, or start all over again. Podcasts are popular, in part, because the set up is so simple. All you really need is a...
When it comes to creating a great podcast ad, there are many strategies to use when maximizing your investment and, of course, getting that important message across to one’s targeted audience. As noted by Trevor Covert, a sales executive for BuySellAds.com,...
Last month, I attended Podcast Movement in Anaheim, CA, joined by TWiT.tv founder Leo Laporte and Jerry Wagley, Creative Director at TWiT.tv. Podcasting conferences are a wonderful opportunity to meet with fellow podcasters and agencies we work with – in many...
