Any business that wants to be taken seriously needs to build and market their brand and any serious marketing and branding efforts that do not include LinkedIn are limited at best. If a business has any kind of digital footprint – website, social media account,...
Any marketing professional worth their salt knows that these days, digital marketing is a key across all industries. People use the internet, and particularly their smartphones, more and more every day. Instead of checking the yellow pages or calling a friend for a...
Whereas building a brand takes time, effort, and investment, sustaining the brand up there requires equal effort. Failure to maintain brand consistency may have your business lose its competitive advantage and identify with customers. To avoid an identity crisis that...
Content marketing is the undoubted future of overall business marketing. With the increased penetration of business web presence, content marketing is highly likely to boost the generation of web traffic and, thus, customers. To get the most out of your content...
Public speaking is a great opportunity and a platform to share ideas with the public. Public speakers, unfortunately, often make critical mistakes, which easily ruin the chances of making an impact and an impression on the audience. Mastering the art of public...
