Your clients and customers will be delighted if you make an effort to keep them updated about news happening at your company. Consumers want to know about upcoming sales or discounts they can take advantage of or relevant news for your company and industry. Sending them a newsletter on a regular basis is the perfect solution to how to get this information to clients. Although you do not want to make it a sales or advertisement letter, you will be indirectly keeping your company on their minds and encouraging continued purchases.

Make it useful

Customers love to add to their knowledge about the products or services that they receive from you, so when you give them the latest news and trends in the industry, explain how a product works or how it is manufactured, the background of a chosen subject, a story about how another customer made use of it, or even a humorous take; this method helps you get their attention and share valuable information as you build up a subscriber base.

Use your creativity

Do a lot of thinking and give a catchy title to your newsletter so that it will be memorable to the readers while it explains the subject matter that you intend to cover. Make it a broad enough topic that you will have no problem coming up with enough contents over time. Use some images and graphics to catch the eye of the reader as well; there are many that are available for particular products or services.

Put time into it

It is more beneficial to take the time to create new content than to exclusively send relevant information from another source. Do your own research and construct original articles so you know that your content will be fresh and unique. Carry a notebook and jot down ideas as they come to you so that you always have a choice as to what to feature next.

Have evergreen content

Make most of the topics “evergreen,” except for the latest news, which means that the topics are general enough for the readers to save some of the newsletters to keep the information on hand for future reference as they apply to their own lives and projects. It also allows you to build up a running archive of articles and information you can use for the newsletter.

Make it simple

Make the newsletter easy to read. Don’t have big blocks of text. Use short paragraphs with subheadings, bullet points, and highlight important information with bold or italicized type.

Ask for feedback

Ask for the readers’ questions, comments, and testimonials, and feature those in future issues along with your own answers and feedback. Your customers will appreciate seeing their input in print, will continue to support you, and hopefully also share your newsletter with family and friends. That could result in additional subscribers. Tuck a small subscription form into the newsletter for their convenience.