by Lisa Laporte | Nov 9, 2019 | Advertising, Business, Digital Marketing, Lisa Laporte, Marketing, Technology
Any business that wants to be taken seriously needs to build and market their brand and any serious marketing and branding efforts that do not include LinkedIn are limited at best. If a business has any kind of digital footprint – website, social media account,...
by Lisa Laporte | Oct 8, 2019 | Advertising, Business, Lisa Laporte, Marketing
Whereas building a brand takes time, effort, and investment, sustaining the brand up there requires equal effort. Failure to maintain brand consistency may have your business lose its competitive advantage and identify with customers. To avoid an identity crisis that...
by Lisa Laporte | Oct 5, 2019 | Business, Career, Lisa Laporte
Public speaking is a great opportunity and a platform to share ideas with the public. Public speakers, unfortunately, often make critical mistakes, which easily ruin the chances of making an impact and an impression on the audience. Mastering the art of public...
by Lisa Laporte | Oct 3, 2019 | Advertising, Business, Lisa Laporte, Marketing
Social media is a great platform that can help businesses to create enhanced connectivity with the mass market. Businesses that have a social media presence also get an opportunity to leverage the power of social media marketing and customer service. Such businesses...
by Lisa Laporte | Sep 10, 2019 | Advertising, Business, Lisa Laporte, Marketing, Technology
There are millions of landing pages striving to convert customers all over the internet. Many of them are bland, desperate to fit in with the competition. Smart marketers know that while you want to know what your competition is doing, you also want to stand out. Your...
by Lisa Laporte | Sep 4, 2019 | Business, Lisa Laporte, Marketing, Sales
The sales business can be a tedious and time-consuming process. One of the most important aspects of the procedure is identifying potential prospects. For without prospects, no sales would ever be complete. Salespersons might be able to identify prospective sales by:...
