by Lisa Laporte | Jul 18, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing |
For many years, men and women working in sales have debated back and forth about the proper method for reaching out to potential prospects for their companies. When reaching out to a new customer for the first time, is it better to send an email first or pick up the...
by Lisa Laporte | Jul 9, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing |
The average person is exposed to thousands of media messages per day. Some companies may feel that the only way to cut through the clutter is to spend more money. However, savvy marketers know that they can get more exposure, with less ad spending, through creativity....
by Lisa Laporte | Jul 2, 2018 | Advertising, Business, Lisa Laporte, Marketing, Technology |
When it comes to creating a great podcast ad, there are many strategies to use when maximizing your investment and, of course, getting that important message across to one’s targeted audience. As noted by Trevor Covert, a sales executive for BuySellAds.com,...
by Lisa Laporte | Jun 25, 2018 | Business, Career, Lisa Laporte |
Despite the proliferation of rapid developments in technology and the emergence of artificial intelligence, an effective sales staff is still a vital part of any successful business. The most effective salespeople understand that the keys to success lie in how they...
by Lisa Laporte | Jun 19, 2018 | Advertising, Business, Lisa Laporte, Marketing, Technology |
The use of artificial intelligence, AI, has proven valuable in nearly every area of business operations from manufacturing to marketing. AI has had a profound impact on marketing, facilitating, and influencing the way companies obtain customers and clients as well as...
by Lisa Laporte | Jun 14, 2018 | Business, Career, Lisa Laporte |
Even for the best companies, customers come and go. For this reason, marketing strategies often focus on methods for acquiring new customers. However, such a narrow approach can lock businesses out of other important paths toward sustainable growth. Generally...
