by Lisa Laporte | Sep 24, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing |
Your clients and customers will be delighted if you make an effort to keep them updated about news happening at your company. Consumers want to know about upcoming sales or discounts they can take advantage of or relevant news for your company and industry. Sending...
by Lisa Laporte | Sep 12, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology |
One of the most difficult aspects of any marketing department is figuring out who is their target audience and how best to reach them. Marketers may think they know, but at the end of the day, the consumers who buy the product or service may be vastly different from...
by Lisa Laporte | Sep 6, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology |
Naturally, business owners want to make the best use of the time they have for marketing to create valuable content that attracts steady streams of traffic over the long run. Many businesses approach content marketing as purely blog posts and favor content that sticks...
by Lisa Laporte | Aug 20, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing |
Even though most of the world is spiraling towards specialization, there is an opposite trend regarding B2B marketers; this trend demands that these marketers become a “one-size-fits-all” utility player if they want to succeed in business. These days,...
by Lisa Laporte | Aug 17, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology |
Cultivating a quality intern program is one of the most cost-effective and useful ways to grow the foundation of any business and help it achieve success. Interns specializing in marketing and promotions are especially useful because of the unique skill set that they...
by Lisa Laporte | Aug 3, 2018 | Advertising, Business, Career, Lisa Laporte, Marketing |
In many industries and markets, barriers to entry have collapsed. As a result, a flood of competition has made success in business more challenging than ever before. To gain, maintain, or increase their competitive edge, business owners and managers increasingly look...
