by Lisa Laporte | Feb 20, 2019 | Business, Career, Lisa Laporte, Sales
Sales isn’t a great fit for everyone. It requires a level of initiative and independence that many people don’t inherently possess. And the sales industry has unfortunately got a bad reputation for being pushy and predatory. But the best salespeople are...
by Lisa Laporte | Feb 14, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology
There’s plenty of reasons to believe that digital marketing is going to be far and away the dominant strategy for marketing in the future. As the internet becomes an increasingly synthesized aspect of everyday life, digital platforms have become the primary...
by Lisa Laporte | Feb 2, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology
Most modern businesses recognize that maintaining a strong social media presence is critical for ongoing success. But while Twitter and Facebook are standards for most companies, other incredibly useful social media platforms can often get overlooked....
by Lisa Laporte | Jan 21, 2019 | Advertising, Business, Lisa Laporte, Marketing, Technology
An effective marketing strategy requires more than just text content. According to Search Engine Journal, the human brain interprets visuals approximately 60,000 times faster than text. While standard images and videos work well, however, nothing compares to the...
by Lisa Laporte | Jan 13, 2019 | Advertising, Business, Lisa Laporte, Marketing, Technology
Google Ads, formerly branded as AdWords, is a powerful advertising service that entrepreneurs can use to promote their business. It features a web-based interface from which entrepreneurs can create ads for Google’s search results, YouTube, Blogger, and millions...
by Lisa Laporte | Jan 4, 2019 | Advertising, Business, Lisa Laporte, Marketing
For small businesses that focus on local customers, it’s vitally important to understand how to best market to the area around your business. This necessity is especially important for relatively new businesses that haven’t had a chance to build up a reputation and...
