by Lisa Laporte | May 9, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing
Marketing is perhaps your business’s backbone that helps drive sales. The marketing initiatives that your business employs are crucial in determining whether your business will be successful or not. The advance of technology has created new marketing channels that are...
by Lisa Laporte | May 2, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing, Sales
By now, everyone is familiar with the concept of fake news, but another, much older term we are also intimately familiar with is that of false advertising. Like news, advertising has a somewhat delicate role to play. On the one hand, advertisers need to make their...
by Lisa Laporte | Apr 22, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology
Successful advertising is crucial to any business or organization. Any company needs to be able to successfully convey their message or share an adequate, enticing description of the goods and services provided in a succinct and efficient way. However, in...
by Lisa Laporte | Apr 16, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing
There are plenty of free tools and resources currently available to help you build a brand for your business, but making use of paid advertising can give you a bigger boost. By investing in a paid advertising campaign, you can maximize the effectiveness of your...
by Lisa Laporte | Apr 9, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology
Artificial intelligence is taking the world by storm. While sci-fi stories have long seen artificial intelligence in its most extreme forms – as either a threat to humanity or a means to eliminate labor entirely – the truth is somewhat more complicated....
by Lisa Laporte | Mar 23, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing, Sales, Technology
There are many new ways to market your business in our modern digital age. It is important that you take advantage of all the great tools you have to push your business to the next level. Video marketing is a great way for you to reach potential clients and customers...
