Lisa Laporte Blog
5 Effective Ways to Keep Clients Happy
In any business, customers are the most significant asset. Having a huge client base translates directly to high sales, which consequently result in high revenues. The ultimate goal of all businesses is to make a profit, so as a businessperson or an entrepreneur, you...
What to Expect When You Go into Sales
Going into the field of sales can be an exciting time. There are endless financial benefits that come with the hard work you must put in. Nonetheless, it is a fun and fast-paced field that can allow you to step out of your comfort zone and go beyond what you believed...
4 Ways to Improve Sales for a Small Business
For any business, its sales determines whether or not it’s able to stay in business. You need to generate a profit in order to keep functioning, so you’re going to have to focus on convincing people to patronize your company. Put resources toward marketing, train...
It’s Time to Cultivate Better Communication
In any aspect of your life, communication is one of the most important skills you can have. Communication allows you to effectively talk to other people about what you want and what needs to be done. If you can communicate well, you’ll be more likely to find an...
6 Ways to Boost Sales
For any company that sells a product, a main focus will be increasing and maintaining sales. Sometimes, this goal can be a major challenge, especially if the economy is struggling or you’re releasing a new product. Having a strong sales team is vital to a company’s...
How to Decide if Marketing is for You
Whether you’re still in school or thinking of switching careers, you might be wondering whether or not you should pursue a future in marketing. Over the last several years, marketing has changed considerably, mostly due to the development of technology. New marketing...
How to Improve Customer Service
The customer is always right. It’s the standard saying you hear if you work in customer service. Companies are constantly working to strengthen their customer satisfaction. Here’s how you can improve customer service to ensure the happiness of your customers. Start...
How to Create a Strong Sales Team
Your sales team often drives your business. It’s thanks to them that you get enough new clients or customers to keep the company turning a profit and they know how to convince people they need what you have to offer. If you’re an entrepreneur and started your own...
Marketing Listens: How to Keep Up With the Latest Marketing Trends
If you’re looking for industry insights from experienced marketing professionals, podcasts provide an entertaining and convenient way to stay up-to-date on the latest marketing trends, tech, news, and issues. Hosted by Bob Knorpp, a noted leader in the advertising...
The Importance of Quality Customer Service
When people hear the term “customer service” they likely think of a designated department that handles irate customers or clients. However, any company that deals with actual clients or consumers should practice quality customer service throughout their company...