Lisa Laporte Blog
4 Tips for Making Traditional Marketing Work
Marketing is perhaps your business’s backbone that helps drive sales. The marketing initiatives that your business employs are crucial in determining whether your business will be successful or not. The advance of technology has created new marketing channels that are...
The Necessity of Authenticity in Advertising
By now, everyone is familiar with the concept of fake news, but another, much older term we are also intimately familiar with is that of false advertising. Like news, advertising has a somewhat delicate role to play. On the one hand, advertisers need to make their...
5 Tips For Better Mobile Advertising
Successful advertising is crucial to any business or organization. Any company needs to be able to successfully convey their message or share an adequate, enticing description of the goods and services provided in a succinct and efficient way. However, in today's...
5 Ways to Strengthen Your Brand Through Advertising
There are plenty of free tools and resources currently available to help you build a brand for your business, but making use of paid advertising can give you a bigger boost. By investing in a paid advertising campaign, you can maximize the effectiveness of your...
What Role Does AI Have in Advertising
Artificial intelligence is taking the world by storm. While sci-fi stories have long seen artificial intelligence in its most extreme forms - as either a threat to humanity or a means to eliminate labor entirely - the truth is somewhat more complicated. Artificial...
The Benefits of Hosts Reading Ads on Podcasts
Podcasts are one of the most popular media formats today. Many people utilize podcasts as a way to jumpstart their career, add on a new feature of it, or start all over again. Podcasts are popular, in part, because the set up is so simple. All you really need is a...
4 Reasons You Should Be Using Video to Market Your Business
There are many new ways to market your business in our modern digital age. It is important that you take advantage of all the great tools you have to push your business to the next level. Video marketing is a great way for you to reach potential clients and customers...
7 Tips for Writing Emails People Actually Read
Love it, hate it, it doesn't matter. Emails are a daily part of most people's lives. Getting someone to actually read a marketing email, understand it and respond to is not as easy as it looks. When composing this type of email, many get sloppy with simple errors like...
How to Write Engaging Blogs for Your Business
Blogging is one of the universally accepted techniques of actively engaging a company's customers and clients across the internet. When creating blog content, emphasis should be made on drawing the attention of potential customers while continuing to retain the...
How to Determine if Working in Sales is For You
Sales isn't a great fit for everyone. It requires a level of initiative and independence that many people don't inherently possess. And the sales industry has unfortunately got a bad reputation for being pushy and predatory. But the best salespeople are quite the...