Lisa Laporte Blog
How Marketing Has Evolved Through the Ages
From the beginning of business, marketing has been an invaluable part of a company’s success. As long as people have been selling goods, marketing has been there. You might not think marketing has evolved much over the years, but that couldn’t be further from the...
Top 3 Tips for Making Business Travel a Breeze
Flying to distant lands, eating new foods, and experiencing other cultures are aspects of business travel that make a job feel more glamorous. While there are certain allures to business travel, it can also be extremely stressful. Dealing with airports, constantly...
6 Tips for Online Sales
For any company, especially if it’s just starting out, increasing sales is a main goal. Thanks to the age of digital technology, most businesses now make sales online. More and more consumers are shopping online, thanks to the prices and convenience. Any company would...
7 Ways to Increase Your Email List
No matter what your business is or what industry you work in, you want people to subscribe to your email list or newsletter. The more eyes on this information that you’re sending out, the better your chances of gaining more business. There are clear connections...
Make Your Team More Efficient and Involved
If you’re responsible for leading a team or run your own business, you understand how difficult it can be to get everyone on the same page when it comes to implementing changes or working on a project or toward a common goal. No matter what you’re doing, you’re going...
5 Common Sales Mistakes You Can Avoid
Sales can be an intense job that involves significant training and natural talent in order to excel. Most people start their career in sales with not much knowledge of what they should or shouldn’t be doing. If you have a degree in business, you may have touched upon...
6 Reasons Why Video Marketing is Vital for Your Company’s Success
A rapidly rising trend in marketing is the importance of video marketing. Digital marketing has featured prominently in advertising for a while, but now video marketing is one of the latest trends when it comes to digital media. Content marketing and graphics are...
How to Help New Hires Reach Their Sales Goals
If you want to help new hires reach their sales goals, it starts with smart, proper training. However, creating a training strategy isn’t an easy process. There are lots of steps and careful thought that must go into creating a training program. Sometimes in an effort...
How to Improve Online Sales
Sales is where the money is at in online marketing. If your marketing strategy is not generating impressive sales volume, then your business is simply going to lack in the profits department. This is never a good sign. For this reason, you must always be on the...
Podcasting Corner: Advertising FAQs
Last month, I attended Podcast Movement in Anaheim, CA, joined by TWiT.tv founder Leo Laporte and Jerry Wagley, Creative Director at TWiT.tv. Podcasting conferences are a wonderful opportunity to meet with fellow podcasters and agencies we work with - in many cases...