Lisa Laporte Blog
How to Create the Best Mobile Ads
Launching a successful marketing campaign is no longer limited to print mail and third-party web advertising campaigns. With the advent of social media and smartphones, mobile marketing has become more popular and effective than ever before. Knowing how to get started...
Is Billboard Marketing Still Relevant?
As more and more interest in digital marketing draws from traditional forms of advertising, businesses marketing their products are wondering if these older forms of advertising still work. In particular, are billboards worth the money? A look at some facts about the...
5 Tips for More Effective Email Marketing
Email has become a cornerstone digital marketing channel used by businesses to attract customers. According to a study conducted by Adestra, consumers prefer to receive communications from businesses via email more than any other channel. Unfortunately, many...
5 Reasons Celebrity Advertisements Are Successful
Famous people have great reach; in other words, stars sell, and that's why celebrity endorsements are extremely successful. People have always been interested with what people in Hollywood are doing, and also professional athletes, models, singers and even faces...
4 Tips for Product Photography
Product photography uses various techniques to create images of products in such a way as to entice consumers. The method is used whether advertising products online or for the different traditional types of advertising. Photographic images play an important role in...
8 Marketing Tips for Freelancers
Making a living as a freelancer has its ups and downs. Being extremely busy one month and slow the next is a fact of business that takes some getting used to and requires you to carefully plan out how your income can sustain you through the months. To create a more...
5 Tips for Making the Sale
Sales isn't easy. If it was, everybody would make six figures selling part time. Professionals know that to succeed, you have to work overtime, putting in more effort than the competition. You have to be persuasive and know how to talk about your product or service in...
How Color Psychology Affects Marketing
Color psychology is a cornerstone of marketing and it has generally been since the dawn of advertising itself. Understanding how color psychology affects marketing and how it dramatically impacts the potential for success or failure is extremely important whether you...
What to Do When a Marketing Attempt Fails
Anyone who ventures out on his or her own in business is likely to experience many highs and lows. Failure simply comes with the territory. How you recover from failure speaks volumes about your ability to lead and be successful. With that in mind, here are a few...
Learn How Your Social Media Behavior Affects Marketing
With the advent of social media, billions of individuals from the around the world are now able to communicate faster, more efficiently, and easier than ever before. Understanding how social media behavior directly affects marketing is a way for you to learn more...