Launching a successful marketing campaign is no longer limited to print mail and third-party web advertising campaigns. With the advent of social media and smartphones, mobile marketing has become more popular and effective than ever before. Knowing how to get started...
As more and more interest in digital marketing draws from traditional forms of advertising, businesses marketing their products are wondering if these older forms of advertising still work. In particular, are billboards worth the money? A look at some facts about the...
Famous people have great reach; in other words, stars sell, and that’s why celebrity endorsements are extremely successful. People have always been interested with what people in Hollywood are doing, and also professional athletes, models, singers and even faces...
Product photography uses various techniques to create images of products in such a way as to entice consumers. The method is used whether advertising products online or for the different traditional types of advertising. Photographic images play an important role in...
Making a living as a freelancer has its ups and downs. Being extremely busy one month and slow the next is a fact of business that takes some getting used to and requires you to carefully plan out how your income can sustain you through the months. To create a more...
Color psychology is a cornerstone of marketing and it has generally been since the dawn of advertising itself. Understanding how color psychology affects marketing and how it dramatically impacts the potential for success or failure is extremely important whether you...
