Groupthink: What it is and how to avoid it?

Groupthink: What it is and how to avoid it?

In the world of Marketing, ideas don’t always come from one person. Often times brainstorming sessions are done in a group setting to kick around thoughts and ideas with others. This can be a wonderful contribution to improving the workplace or launching a campaign....
3 Tips For Business Flexibility In An Uncertain Time

3 Tips For Business Flexibility In An Uncertain Time

It’s hard not to panic when we hear things like “recession”, “shut down”, and “canceled”, but in an ever-changing world, nothing is certain. When we find ourselves with no travel plans and a limited agenda, it’s a great time to start focusing on the things that can...
Does Marketing Have a Responsibility To Fight The Status Quo?

Does Marketing Have a Responsibility To Fight The Status Quo?

  Lately, there is a phrase that sounds like a broken record, being played over and over again.   “There is a lot going on in the world right now”    Yes, there is. A pandemic, George Floyd’s murder, protests that are fighting systemic racism and police...
In The Age of Email, It’s Ok To Pick Up The Phone

In The Age of Email, It’s Ok To Pick Up The Phone

Photo by Webaroo on Unsplash   Emails. If emails were actual physical pieces of mail, we’d be drowning in them. Many of us are so afraid to get behind on emails that we are obsessed with checking our inboxes the moment an alert pops up on our phone. What if we...
4 Common Public Speaking Mistakes To Avoid

4 Common Public Speaking Mistakes To Avoid

Public speaking is a great opportunity and a platform to share ideas with the public. Public speakers, unfortunately, often make critical mistakes, which easily ruin the chances of making an impact and an impression on the audience. Mastering the art of public...
6 Types of Free Marketing For Your Company

6 Types of Free Marketing For Your Company

Marketing is the central hub that helps power sales in any business. Businesses have to make substantial investments in marketing efforts to achieve dominance. Fortunately, there exist different convenient channels of marketing that every business owner can utilize...