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Lisa Laporte Blog

A Glimpse into Podcast Ad Effectiveness

A Glimpse into Podcast Ad Effectiveness

I’ve recently launched several websites to provide some insight into the process established at TWiT.tv and Artisanal Agency. Podcasting continues to grow as a medium, so it’s important for industry professionals to share what works and what doesn’t. Edison Research...
How to Stand Out for a Marketing Job

How to Stand Out for a Marketing Job

Marketing can be a fairly competitive industry and you might find it difficult to secure a marketing job, especially if you’re just starting out in the industry. Everyone knows it’s important to have a great resume, some experience, and an engaging personality, but if...